project brief

"Tech Talk Today," a leading technology podcast, sought a way to enhance their brand recognition and ensure crystal-clear audio quality in diverse recording environments. The project focused on developing custom-designed microphone windscreens that incorporated their brand's color scheme and provided superior wind and plosive protection. The design needed to be highly functional for both indoor and outdoor use, and instantly recognizable, adding to the podcasts visual identity.

category

Film and Video Production

client

Tech Talk Today

start date

Jan 20, 2022

end date

Aug 2, 2022

budget

$ Million

innovative process

The challenge

Creating a custom windscreen that not only provides excellent protection against wind noise and plosives but also aligns with the “Tech Talk Today” brand identity.
  • The challenge was to ensure the windscreens would be durable and effective in both indoor and outdoor environments without compromising audio quality.
  • Balancing the need for acoustic transparency with the desire for maximum wind noise reduction was essential.
  • The design needed to be easily recognizable, incorporating the brand’s colours, while maintaining a professional appearance.

project goals

  • Enhance brand recognition for “Tech Talk Today” through custom-designed microphone windscreens.
  • Ensure superior audio quality by reducing wind noise and plosives in various recording settings.
  • Develop a windscreen that is durable and functional for both indoor and outdoor use.

  • Create a visually appealing design that aligns with the podcast’s existing brand aesthetics.

  • Utilize high-quality materials that offer both excellent sound absorption and a professional look.

  • Design a windscreen that is easy to install, clean and maintain for regular use

the result

  • Custom foam windscreens were produced using a dual-tone blue color scheme to match “Tech Talk Today’s” brand.
  • The windscreens were designed to fit snugly over the microphones, completely covering any ports or openings.
  • A clean, geometric logo in white or light gray was applied using high-quality flocking techniques to contrast with the blue foam.
  • The final product provided excellent protection against wind noise and plosives, while maintaining high acoustic transparency.
  • The design is easily recognizable, enhances the podcast’s visual identity and is durable and suitable for both indoor and outdoor use.

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