project brief

The Global News Network required a custom solution to enhance their brand visibility across all platforms while ensuring optimal audio quality for all their broadcasts. This project involved designing and producing high-quality branded windscreens, tailored to their specific microphone models and broadcasting environments. The windscreens needed to be both aesthetically pleasing and functionally robust, offering superior wind and pop protection.

category

Audio Equipment

client

Global News Network

start date

Jan 3, 2024

end date

Apr 10, 2024

budget

$ Million

innovative process

The challenge

The primary challenge was to create a versatile windscreen that could perform well in diverse environments, from indoor studios to outdoor locations. The windscreens needed to fit a range of microphone models used by the Global News Network, while also incorporating the network’s logo and color scheme, without compromising the audio quality. This required careful selection of materials and designs to balance wind protection with acoustic transparency.

project goals

Our main objectives for this project were to:
  • Design a range of windscreens that would be compatible with all the key microphone models used by the Global News Network.
  • Ensure the windscreens provide superior wind and pop protection in both indoor and outdoor recording scenarios.
  • Integrate the Global News Network logo and branding onto the windscreens in a way that was both aesthetically pleasing and durable.
  • Produce the windscreens to a high standard of quality, using materials that would not compromise audio quality.
  • Deliver the project within the agreed timeline and budget.

  • Developed custom-fit windscreens through detailed analysis and design, ensuring secure fit and compatibility across all key microphone models

  • Implemented advanced wind and pop protection using multi-layer designs and acoustically transparent materials to reduce noise while maintaining high-frequency audio quality

  • Delivered a high-quality product that seamlessly integrated the Global News Network’s branding using durable printing techniques, while adhering to the project timeline and budget

the result

We successfully designed and produced a range of customized windscreens for the Global News Network, combining high performance with a sleek aesthetic that amplified their brand identity. The bespoke windscreens were crafted using premium materials and a multi-layer approach to ensure superior wind noise reduction without compromising sound quality. The custom designs perfectly integrated the network’s logo and colors, resulting in a product that enhanced both the technical and visual appeal of their broadcasts. This project not only met but exceeded the client’s expectations, providing them with a product that is both functional and brand-enhancing.

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